b'6.0 PROMOTION & EDUCATION6.2 PROMOTION & EDUCATIONTA B L E 1 1 .0 - AC T I V I T Y OV E RV I E WIn 2019, advertising on radio, in print, digital and out-of-home spread the message about the importance of responsible recycling and responsible management of end-of-life electronics (EOLE). Campaign messaging inspired Ontario audiences to find out what and where to recycling their EOLE. Marketing Tactical BreakdownTactic ImpressionsRadio Advertising30,198,600Out of Home (TTC Stations & Go Train)31,962,800Digital Advertising9,111,639Integrations (Digital)4,834,411New Awareness PromotionGO Train PosterEPRA19- ON GoTrainPoster 20x28 PRINT.indd 1 2019-09-09 3:07 PM26'