b'6.0 PROMOTION & EDUCATION 6.0 PROMOTION & EDUCATION6.3 DIGITAL MARKETINGEPRA/Recycle My Electronics Website Highlights:Ontario Electronic Stewardship Website Highlights: The total visits to the EPRA/Recycle My Electronics The total visits to the Ontario Electronic Stewardshipwebsite in 2019 was 416,904; an increase of 42.61%website in 2019 was 44,521; an increase of 12.44% compared to 2018. compared to 2018.The total unique visitors to the website in 2019 was The 2019 percentage of unique visitors has increased by 36.49% when compared to 2018. 35,923; an increase of 8.92% compared to 2018. We continue to experience more web traffic frommobile devices (68.75%) than from desktop (31.25%).The Drop-off Locations page continues to have very high traffic, surpassed only by the homepage.TA B L E 1 2 .0 - W E B S I T E A N A LY T I C SrecycleMYelectronics.ca/ON OntarioElectronicStewardship.caActual Year 2018 2019 2018 2019Total Visits (Sessions) 292,329 416,904 40,875 44,521Unique Visits (Users) 224,827 306,874 31,950 35,923Pageviews 483,119 640,363 87,391 83,729Bounce Rate 10 70.49% 60.68% 52.06% 62.69%Avg. Time on Site 0:59 1:02 1:39 1:29Visits YoY % +/- 42.61% 8.92%Unique Visits YoY % +/-36.49% 12.44%10 Bounce Rate is the percentage of single-page sessions27'