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14PROMOTIONANDEDUCATION200000TONNESANDCOUNTINGThisyearOESmarkedanimportantmilestoneortheprogrammorethan200000tonnesoelectronicwastewascollectedprocessedandsuccessullydivertedromlandillacrosstheprovincesincetheprogramstartedinApril2009.ThisisgreaterthananyotherdiversionprogramoitskindinCanadaandwasachievedlessthan18monthsatertheirst100000tonnesmilestonewasreached.ThisrepresentssigniicantprogressanddemonstratesthatOntarianssupportelectronicsrecycling.Inordertocommunicatethe200000tonnesmilestoneandencourageparticipationintheprogramOESlaunchedanintegratedoutreachcampaignthatreachedmorethan6.9millionOntariansacrossradiosocialmediaonlineandprintchannelsaswellasevents.InadditionundersignatureotheExecutiveDirectorover600letterscommunicatingtheprogramaccomplishmentweremailedto110MembersoProvincialParliamentMPPsallparticipatingmunicipalelectedoicialssolidwastecontactsandseniorstaOES-contractedprocessorsandapprovedeventhosts.STAkEhOLDERCOmmUNICATIONSInanticipationothemovetothenewcostrecoverymodeloundingtheWEEEprogramOESconductedasurveyandheldseveralinormationsessionsorstewardsremittersandsub-remitters.OESalsodevelopedcomprehensiveindingsandmaterialstoassistincommunicatingrevisedstewardeesthatwentintoeectmid-yearincludingretailereducationrequentlyaskedquestionsandpoint-o-salebrochures.Inordertopromoteengagementandenhancedialoguewithserviceprovidersin2013OESredesignedanearlierorumormatbyholdingaseriesosmallermonthlyrotatingworkinggroupmeetingswithWasteDiversionOntarioinattendance.ThegoalwastoinormoraddressandrespondtoconcernsromspeciicserviceprovidertypesCollectorsProcessorsandReuseReurbishmentorganizations.Mid-yearOESconductedanOEScollectionsitesatisactionsurveywitha56.5participationrate.Theindingswerevaluableorprocessandoperationalimprovements.ActiveRecyclersOthoseawareoRecycleYourElectronics.caandOntarioElectronicStewardship66areactivelyengagedwiththeprogram49saytheyhaverecycledsomething.49KnowledgeofElectronicsRecyclingAmajorityoOntariansknowthattherearespecifcwaystorecycleelectronics.84KnowofaProgramforElectronicsReuseRecyclingOntariansknowthereisaprograminOntariothatdoesthis.2in3IpsosReidresearchindingsromOctober2013Pulsesurvey.