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P r omotion Education 12 Awareness Combined awareness of RecycleYourElectronics.ca and Ontario Electronic Stewardship raised from 63 in 2013 to 68in 2014. Research and Market Development In 2014 OES conducted research on the Millennial Demographic. OES used this research as part of our 2014 promotion and education plans to help increase awareness of the program and will continue efforts with this important demographic in 2015. Research verified 2 in 3 millennials feel that improper disposal of electronics is a concern primarily due to pollution and filling up landfills. More than 1 in ten millennials in Ontario would rather give up food for a day than their phone