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13 Co- Brande d Adv e rt isin g Pi lot i n Nort h e rn On ta rio Colle c t i on Si t e s OES delivered a co-branded pilot designed to assess the influence of awareness on collection. The seven sites participating in the pilot saw a 72 increase in material collected compared to the same period in 2013. Several sites indicated they saw an increase in calls from the public requesting information on electronic recycling. Promot i on Educat i onal E v e n ts In an effort to reach Ontario communities and groups OES delivered meaningful messaging to consumers thru over 24 promotional and education events throughout 2014. Some of the highlights include Comicon Brampton Kite Festival Taste of the Kingsway and Markham Fair. OES events team integrated handheld electronics collection with events promoters. ONTARIO E LE CTRONIC STE WARDSHIP 2 014 ANNUAL RE P ORT