Paid Sear ch Se arch En gi ne Optimization Paid search marketing and search engine optimization keyword search continued for the RYE.ca website to further build awareness and increase our online persona and footprint. Results from this activity were extremely successful realizing 64 increase in total visitors over the same period last year. P r omotion Education Online Campaigns Online campaigns launched throughout 2014 to drive awareness about recycling out-of-use electronics. Bloggers shared videos through social media channels with a thematic messages about ridding your home of end of life electronics to resource recovery and giving backreuse. 64increase in total visitors over the same period last year. 14 ICI Promotion and Support Feature Events OBIAA Business to business focus on Ontario BIAs Business Improvement Association. PM Expo Ontario business and property management community Small Business Pickup As part of continuous ICI support OES offered pick up services over the course of the year for small businesses throughout the province. Incentive Program OES continues to support ICI sector through its processor incentive program by offering incentives for processors to collect end of life electronics.