Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 3213 Promotion and education is a key component of the OES WEEE Program. It supports all activities and informs Ontario residents on the importance of responsible end of life management of their electronic devices plus provides them with information on safe convenient drop off locations. In 2015, the launch of a revised communications strategy put a spotlight on the valuable materials inside end of life electronics. This strategy was officially launched in March with a Spring break awareness program at the Ontario Science Centre, inviting over 68,000 young people to have fun with recycling electronics. This was followed by a 32 school tour from London to Ottawa, ending at Science North in Sudbury. QUALITATIVE MARKET RESEARCH AND PROGRAM AWARENESS: In 2015, OES commissioned Ipsos Reid to measure brand awareness of the program. Ipsos Reid conducted survey research among adults living in Ontario and data was weighted to reflect the adult population of Ontario by region, age and gender. 2015 Brand Awareness Research Results: PROMOTION & EDUCATION 2015 Awareness 62% 18-34 59% 35-54 58% 55+ 68% Ontario Electronic Stewardship 2015 Annual Report