New Awareness Promotion PROMOTION & EDUCATION PROMOTION & EDUCATION DIGITAL MARKETING Awareness of recycling electronics is growing. One indicator is increased website traffic to RecycleYourElectronics.ca. By design, less traffic is driven to OntarioElectronicStewardship.ca in favour of directing consumers to RecycleYourElectronics.ca. Recycle Your Electronics Website: •  The total visits to the Recycle Your Electronics website in 2016 was 336,916. •  The 2016 unique visitors have increased greatly by 23.3% when compared to 2015. •  We now experience more web traffic from mobile devices (187,320) than from desktop (149,596). •  The “Drop-off Locations” page continues to have very high traffic, surpassed only by the homepage. Ontario Electronic Stewardship Website: •  The total visits to the Ontario Electronic Stewardship website in 2016 was 70,310 – which is down over last year by -16.1%. •  The total unique visitors the website experienced in 2016 was 55,031 which is down over last year by -13%. RecycleYourElectronics.ca Total Visits (Sessions) Unique Visits (Users) (in a month) Bounce Rate** Pageviews Avg. Time on Site Visits YoY % +/- Unique Visits YoY % +/- 583,228 678,715 216,692 267,201 271,958 336,916 52.12% 55.78% 1:30 1:19 Actual Month 2015 2016 23.89% 23.31% -16.13% -13.00% OntarioElectronicStewardship.ca 188,083 173,814 55,031 63,257 70,310 83,830 29.42% 47.83% 1:45 2:02 2015 2016 ** Bounce Rate is the percentage of single-page sessions 13 14