PROMOTION & EDUCATION PUB L IC RELATI ONS: IN 2 01 6 Overall Campaign impressions for 2016 reached 35.8 million. OES also undertook an integrated advertising campaign partnering with Indie88 and featuring sponsored content and targeted advertising. This resulted in sponsored article views 42% above industry average and a sponsored quiz completion rate of 95%. The integrated advertising campaign resulted in 5827 actions and a total of 264,675 brand impressions. Tech industry expert, Marc Saltzman and science education industry expert, Alan Nursall teamed up for the “Chat with Experts” feature, discussing the importance of recycling end-of-life electronics. They were featured on Newstalk1010 and CTV Ottawa as well as in a pre-movie segment at Cineplex theatres throughout Ontario. PROMOTION & EDUCATION EDUCATION: In 2016, OES continued rolling out the exciting full year program for Ontario promoting awareness and adoption of end-of-life electronics recycling with the next generation. School Events: OES created a province-wide primary school tour for the Recycle Your Electronics Program. The tour engaged thousands of students directly in the classroom environment and featured interactive, hands-on games and activities. •  270 classroom visits throughout Ontario. •  Thousands of Student Interactions • Interactive Games EVENTS: Community Collection Events: OES supported 381 Collection Events in 2016. There were five Marquee Collection Events held this year, all featuring live-on-location radio remotes. These included successful returns to the Chinese language event at Woodside Square and to the Evergreen Brick Works and new Marquee Events in Liberty Village, Orillia and Peterborough. These events were all supported with new event kits, including promotional signs for use on the event day. In total at the five Marquee Events, 72.9 tonnes were collected with 7,173,239 total impressions and an average increase in web traffic of 37.26%. 16 15