25 6.2 PROMOTION AND EDUCATION ACT IVITY OVERVI EW In 2017, program advertising on radio, in print, online and out of home spread the message of responsible end-of-life management of electronics. New Awareness Promotion Tactic Radio Advertising Earth Month Print Advertising Regional Print Advertising Out of Home (TTC Stations & Go Train) Impressions Marketing Tactical Breakdown 24,044,592 1,883,300 2,610,694 44,812,857 6.0 PROMOTION & EDUCATION EPRA_ON_GOTrainPoster_2017.indd 1 2017-09-18 3:19 PM GO Train Poster