recycleMYelectronics.ca Total Visits (Sessions) Unique Visits (Users) Bounce Rate** Pageviews Avg. Time on Site Visits YoY % +/- Unique Visits YoY % +/- 678,715 649,551 267,201 295,054 336,916 364,021 55.78% 61.36% 1:19 1:03 Actual Year 2016 2017 8.05% 10.42% Recycle My Electronics (Web traffic breakdown) Recycle My Electronics Website: •  The total visits to the Recycle My Electronics website in 2017 was 364,021; an increase of 8% compared to 2016. •  The 2017 unique visitors have increased by 10.4% when compared to 2016. •  We continue to experience more web traffic from mobile devices (171,785) than from desktop (123,217). •  The “Drop-off Locations” page continues to have very high traffic, surpassed only by the homepage. 26 OES (Web traffic breakdown) Ontario Electronic Stewardship Website: •  The total visits to the Ontario Electronic Stewardship website in 2017 was 63,110–which is down over last year by -10.2%. •  The total unique visitors to the website in 2017 was 50,272, which is down over last year by -8.7%. 6.0 PROMOTION & EDUCATION 6.3 DIG ITAL MARKETI NG -10.24% -7.47% OntarioElectronicStewardship.ca 187,234 188,083 50,399 54,466 63,110 70,310 24.66% 29.42% 1:45 1:45 2016 2017 ** Bounce Rate is the percentage of single-page sessions