6.0 PROMOTION & EDUCATION 28 Chat with Experts Once again in 2017, OES leveraged the EPRA electronics recycling messaging in which industry expert Marc Saltzman and science education expert Alan Nursall team up for the “Chat with Experts” feature discussing end-of-life electronics and highlighting the importance of resource recovery. The "Chat with Experts" interview segment was featured on Newstalk 1010 in both spring and fall campaigns. Together they also did audio news release spots that were featured on 680 News. Both experts were also featured on Indie88.1 in interviews with station hosts. Marc took the message of electronics recycling in- person to both radio and television. He appeared on CTV, Global and CP24, and could be heard on 680 News and Newstalk 1010. He also continued to promote end-of-life electronics recycling on his syndicated Tech Talk radio program. Alan gave interviews for the Toronto Star online platform, which also featured a video of Alan discussing the fundamental science behind resource recovery and its environmental impact. Alan was also featured in two new EPRA educational videos that are featured on the Recycle My Electronics website and the new national television commercial. Indie88 OES worked with Indie88.1 to deliver targeted media through Indie's radio programming, digital and social outreach and street team activations. Three sponsored posts, sponsored Facebook ads and bonus run of site display ads were created by the Indie team and received 8,269 clicks, with 543,517 impressions. Indie also ran a recycling blitz event at the station with 76 spots in under two weeks for a total of 459,800 impressions and four social posts the day of the event for 80,400 impressions. Response was overwhelming and the station collected electronics on site as part of their blitz. Indie88.1 street teams visited 278 events between April and November 2017 gaining 19.7MM+ impressions. On air, Recycle My Electronics was featured in 30-second brand spots, 60-second educational spots featuring Indie on-air talent with Marc Saltzman and Alan Nursall. A radio remote with station talent was delivered for the spring Evergreen Brick Works event. fifteen-second promotional spots were also produced promoting the sponsorship of the street teams. Total impressions for the broadcast campaign were 30.2MM+ impressions. In total, the Indie88.1 campaign generated 70.9MM+ impressions.