30 6.0 PROMOTION & EDUCATION Waste Reduction Week Partners in Project Green: As part of our Waste Reduction Week campaign, OES teamed up with Partners in Project Green to promote our program and collect end-of-life electronics through Recycle My Electronics branded collection bins placed in office lobbies and community centres. In 2017, 23 organizations registered over 70 locations to participate in this campaign and OES collected a total of 6.33 metric tonnes of end-of-life electronics. Business-to-Business EOLE Collection: OES initiated direct outreach to businesses offering organized end-of-life electronics collection. The initiative resulted in the collection of 1,168 kg in the Roncesvalles community, 299 kg in Milton and 214 kg in Markham. Festivals and Fall Fairs: Collection events were held at numerous festivals and fall fairs, and included the EPRA Recycle My Electronics Mobile Classroom and support staff on-site to help educate the public and promote the recycling of end-of- life electronics. Events included the Roncesvalles Polish Festival, the Milton Fall Fair and the Markham Fair, which saw a combined total of 6 tonnes of end-of-life electronics collected. Point-of-Sale Materials Brochures are provided free of charge to all retailers to educate consumers as they purchase new electronics. Over 3,030 brochures were distributed in 2017. To read the 2017 consumer brochure: www.recyclemyelectronics.ca/wp-content/ uploads/2017/12/EPRA_EHF_2017_Brochure_ON_ Dec1_v2.pdf Stakeholder Communications • Program newsletters were circulated to stakeholders on a quarterly basis. • A Steward webinar Evergreen Brick Works: OES held a large-scale collection event at Evergreen Brick Works that featured a live radio remote with Indie88. The team interacted with roughly 350 visitors, spreading our message of safe and responsible electronics recycling while collecting 2.1 metric tonnes of end-of-life electronics. IKEA Ottawa: This pilot project event with IKEA was promoted through print and radio advertising and offered $15 off their $150 purchase in store when customers recycled an end-of-life electronic item on the event day. The initiative resulted in 8.15 metric tonnes of end-of-life electronics collected. Liberty Village Business-to-Business EOLE Collection: This partnership between OES and the Liberty Village BIA and promoted by our media partners at Indie88 continued to raise awareness through the business community resulting in the collection of 2 metric tonnes of end-of-life electronics.